FC Barcelona Japan Tour (2019)

As a personal work, my role was creative concepting and direction for the FC Barcelona Japan tour 2019.

For Japanese football fans, it’s a limited opportunity to physically see one of the best football teams in the world and their own devastatingly beautiful Tiki-taka. Based on the insight, I made the hashtag #生バルサ (#realBarça) as a center of communication in aims to amplify conversations during the Japan tours; two games in Japan. The hashtag is printed on the chest of their 2019-2020 club jerseys.

At the two stadiums in Saitama and Kobe, we also made special event experiences engaging the fans, which delivers their historical club philosophy - "Més que un club" ("More than a club") - in multiple ways.

Creative Direction/Concept Design: Shinya Kamata

Event Production: MARK