NIKE SHINJUKU GYOEN AFTER DARK (2018)

Shinjuku Gyoen is a huge historical forest park (garden) the Government has, where doesn’t usually allow playing sports in defense of endangered species, located in the center of the city center in Tokyo, Japan.
We have unlocked one of the most beautiful park to allow Tokyo youth to run and play outside with interactive LED illuminations after the park close at 4:30pm as “Nike presents: Shinjuku Gyoen AFTER DARK” at October 13th, 2018.

W+K TOKYO

Agency Lead Producer: Shinya Kamata (鎌田慎也)

Copywriter: Andrew Miller, Hiroshi Kuyama (久山弘史)

Art Director: Yoheri Adachi (足立洋平)

Brand Team: Shinya Kamata (鎌田慎也), Mai Ebine (海老根舞)

Comms Planner: Justin Lam

Designer: Eriko Wakabayashi (若林恵梨子)

Print Production Manager: Yoko Onodera (小野寺陽子)

Studio Manager: Kiki Bowman

Translator: Mako Tomita (富田万木子)

PRODUCTION:

Executive Producer: Seiichi Saito (齋藤精一 // Rhizomatiks)

Consultant company: Culture Vision Japan

Production agency: TYO

Event company: Do Creation