Netflix ‘Kingdom’ Season 2 Special Exhibition in Seoul

We created an exhibition of ‘undead artifacts’, presenting Netflix Kingdom’s terrifying plotline as a real history.

To celebrate the continued success of the Netflix Original Series ‘Kingdom’, Wieden+Kennedy Tokyo is creating a three-story museum of historical artifacts - bringing to life the rich imagined history of Kingdom at the Song Won Art Center in Seoul, Korea, from October 21.

(‘Kingdom’, Netflix's first Korean Original Series, premiered in January 2019 and Season 2 was launched in March 2020. )

Wieden+Kennedy Tokyo brought the bloody massacre of Season 2 to life. In the exhibit titled, The Massacre of Kingdom, elements of the Original Series’ are presented - through gruesome, terrifying artefacts that provide visitors with an immersive and interactive experience, where fiction becomes reality. Great care was taken in creating the relics using many traditional techniques to be authentic to the time period. The experience includes a surprise twist, ’the undead artefacts’ that leave a visceral and lasting memory in the minds of anyone who dares to see it.

WIEDEN+KENNEDY TOKYO

Executive Creative Director: Scott Dungate

Creative Director: Jordi Luna

Art Director: Sol Oh

Copywriter: So Hyun An, Devin Altman, Max Cameron

Head of Production: Kerli Teo

Agency Producer: Jennifer Chien, Siyun Kim

Account Team: Shinya Kamata, Ara Jo, Liwon Kim, Yurie Wiles, Ryan Johnson

Comms Planner: Justin Lam

Editor: Jacob Kim, Eiji Iwakawa, Vinod Vijayasankaran

Designer: Donna Kwon

Managing Director: Ryan Fisher

PRODUCTION

PRODUCTION COMPANY: sketchedSPACE & Revolver/Will O’Rourke

Artistic / Experiential Director: The Glue Society (Luke Nuto)

Executive Producer: Aaron Younglae Cho (sketchedSPACE), Jasmin Helliar(Revolver)

Production Manager: Jane JaeEun Lee, Woobin Jang (sketchedSPACE)

Production Assistant: Jongmin Jung, Sara Jiwon Liu (sketchedSPACE)

Illustration Artist: Yeon Bun

Sound Design / Music:

Massive Music // Tamon Fujimi, Junya Terui, Rick Sakurai, Yuhki Kurihara, Sayaka Ryuzaki (Mockumentary), 

Factory Studios // Jon Clarke, Lou Ellen (360 Video), Jiwon Lee (Experiential)

Web Develop: Edward Kim

Print Design: Yoobin Park, Seunghyun Lee

Photography: Kyung Roh

Producer: Nam Cho (Mockumentary + 360 Video)

Actress: Song Kyung-A (Mockumentary / 360)

VO: David Riley