NIKE JAPAN JUST DO IT. (2019)

A very new “JUST DO IT.” campaign in Japan, that elevates the forward-facing attitude of all women, was launched for the first time in three years.

In Japan, young people often let a fear of failure hold them back from trying something new. With this campaign, we wanted to empower young Japanese women to silence the voices of doubt and listen to their own urges instead. By showing women of all skill levels, we aimed to lower the barrier to playing sport and showcase the personal freedom that comes when you stop overthinking and just start moving your body.

“Question Return” ft. Naomi Osaka spot
In the past year, Naomi Osaka has fully entered the global spotlight. As the hype and noise around her has grown, Naomi has stayed true to herself on and off the court. Under the Japan Just Do It campaign, in this film, we wanted to portray Naomi’s strong individual character in the face of this escalating hype, as she metaphorically responds to a flurry of media questions with the power of her tennis game.

W+K TOKYO

Creative Director: Hiroshi Kuyama (久山弘史)

Art Director: Kazuhi Yoshikawa (吉川一陽)

Copywriter: Andrew Miller, Hiroshi Kuyama (久山弘史), Charlie Gschwend

Designer: Eriko Wakabayashi (若林恵梨子)

Agency Producer: Shinya Kamata (鎌田慎也), Kosuke Sasaki (佐々木洸介)

Brand Team: Shinya Kamata (鎌田慎也), Mai Ebine (海老根舞), Chelsea Hayashi (ハヤシ・チェルシー)

Strategic Planner: Ben Mason, Hasse Lemola

Comms Planner: Justin Lam

Photography producer/Production Manager: Yoko Onodera (小野寺陽子)

Studio Manager: Kiki Bowman

Translator: Mako Tomita (富田万木子)

Executive Creative Directors: Mike Farr, Tota Hasegawa (長谷川踏太)

FILM PRODUCTION “JUST DO IT 2019” // Somesuch UK

Director: Raine Allen Miller

DOP: Mauro Chiarello

Executive Producer: Seth Wilson

Producer: James Waters

Production Manager: Emma Stone

Production Design / Props: Anna Rhodes

SERVICE PRODUCTION “JUST DO IT 2019” // Monster Films

Executive Producer: Takaharu Hatori

Producer: Keigo Nakamura

Production Manager: Daiki Saito, Tsukasa Sato

Line Producer / Liason: Kanta Yamaguchi

Line Producer / Liason: Makiko Haga

Stylist: Eiji Takahashi

FILM PRODUCTION “Question / Return” // Somesuch US

PRODUCTION COMPANY: Somesuch US

Director: Stuart A. McIntyre

DOP: Jason Mccormick

Executive Producer: Nicky Barnes

Producer: Scott Kaplan

POST PRODUCTION

Editor: Aika Miyake

Post Producer: Shumpei Negami

Online Artist: Yusaku Yasuda

Colorist: James Mcginity, Toshiki Kamei

Sound Designer/ Mixer: We are Walker, Neil Johnson (750mph)