We celebrated Korean athletes who are breaking the cycle.

“As with the saying that one must break out of the old world to be born new, I believe that no matter how hard it is to move forward a new chapter for change, if someone does not speak out, we will be just stuck in a long-standing vicious cycle of many unfair practices.”

These are the words of world champion speed skater Shim Sukhee, who made international news for her bravery in speaking out against abuse in the Korean sports world. 

“A New Day” celebrates the joy of sports – not defined by competition, excellence, or rigidity, but instead of inclusion, fun and breaking the boundaries of what sport means for all people and their communities.

Alongside the film, Nike Korea and prominent athletes and organizations, like the National Korean football and basketball associations also signed a statement as a “Promise for a New Future of Sports.' This statement states the brand’s commitment to help change the landscape of sport in Korea and looks to encourage more athletes to join in this journey together. 

WIEDEN+KENNEDY TOKYO

CREATIVE DIRECTOR: Curro de la Villa

LEAD CREATIVE: Nedal Ahmed

HEAD OF PRODUCTION: Kerli Teo

SENIOR PRODUCER: Jennifer Chien

BRAND DIRECTOR: Shinya Kamata

ACCOUNT TEAM: Kaede Ose

CREATIVES: Sohyun An, Chaeyeong Seo

JUNIOR PRODUCER: Siyun Kim

COMMS PLANNING DIRECTOR: Justin Lam

STRATEGIC PLANNING DIRECTOR: Thijs van de Wouw

STUDIO DESIGNER: Donna Kwon

STUDIO MANAGER: Aiwei Ichikawa

AGENCY EDITOR: Jacob Kim

PR: Midori Sugama

EXECUTIVE CREATIVE DIRECTOR: Scott Dungate

MANAGING DIRECTOR: Yosuke Suzuki

RESEARCH CONSULTANT: Max Kim

PRODUCTION COMPANY: Object & Animal

DIRECTOR: Natalie Rae

EXECUTIVE PRODUCER: Dom Thomas

PRODUCER: Ellie Fry

DIRECTOR OF PHOTOGRAPHY: Rina Yang

SERVICE PRODUCTION PRODUCTION COMPANY: Nine Tailed Fox

EXECUTIVE PRODUCER: “Danny” Danny Kang

PRODUCER: “Seon” Seon Kwon Hwang

LINE PRODUCER: “Bong” Bong Hoon Cho

PRODUCTION MANAGER : Jaewook Choi

1ST AD: “Phil” Piljae Kang

CASTING DIRECTOR : Taejin Kim

LIGHTING DIRECTOR: Jaehyuk Lee

WARDROBE | COSTUME | STYLING: Sunyoung Sun

HAIR & MAKE UP: Minjung Kim

PRODUCTION DESIGN : Jayeon Lee

EDITING: Trim

EDITOR: Tom Lindsay

EDIT ASSIST: Jennifer Tividad

PRODUCER: Tatyana Alexandra

MUSIC COMPOSER : Alex Epton (XL Recordings)

SOUND DESIGNER : Jack Sedgwick (Wave London)

COLORIST: Mikey Rossiter (The Mill New York)

VFX PRODUCTION COMPANY: MPC Shanghai

EXECUTIVE PRODUCER: Jamie Loudon

PRODUCER: Andre Cheng

ON-SET SUPERVISOR: Chloe Cho

VFX SUPERVISOR: Barry Greaves

LEAD COMPOSITOR: Allegra David

COMPOSITORS: Tzu-chun Chang, Sally Lu

CG SUPERVISOR: Paolo Gnoni

CG ASSET ARTIST: Cathy Xi, Bismarck Pei

ANIMATOR: Voach Wang

FX ARTIST: Kyle Wang