NIKE KOREA You Can’t Stop Us
This campaign featuring Shim Suk-hee, South Korean short track speed medalist, and multiple Korean athletes, is to inspire people to see how sport proves to us that no matter what we are up against, we can always make it back from anything. We wanted to show young athletes in Korea that sport has the power to transform the world they have into the world they want.
Shim Suk-Hee is a Korean speed skating gold medalist. In 2019, she shocked the world as she came forward to accuse her longtime coach of sexual abuse. The public rallied behind Shim as her bravery triggered a wave of #metoo style confessions from other athletes--exposing a rotten core of sports institutions in Korea. Recently Shim has started her comeback into sport and the spotlight again, by vowing to stand up and make sure future athletes are protected and safe. In speed skating, the first skater in the pack creates a windshadow, which allows the skaters behind them to draft and reach peak speed without using as much energy. We used the sport truth and metaphor to represent how Shim is out in front of sport culture in Korea. And that her efforts and boldness are leading the comeback and creating an easier path for the generations following her..
W+K TOKYO
Creative Director: Jordi Luna
Copywriter: Andrew Miller
Art Director: Max Pilwat / Chaeyeong Seo
Head of Production: Kerli Teo
Agency Producer: Jennifer Chien / Yoko Onodera
Brand Team: Shinya Kamata / Kaede Ose / Becky Levy
Comms Planner: Justin Lam
Creative / Strategy support: Max Cameron / Liwon Kim
Strategic Planner: Hasse Lemola
Designer: Donna Kwon
Digital production support: Reiko Kawaguchi / Raissa Kamie
Studio Manager: Kiki Bowman
Executive Creative Director: Scott Dungate
FILM PRODUCTION
PRODUCTION COMPANY: Noir (IG @noir.productions)
Director: Crowns & Owls (IG @crowns&Owls)
Producer: Javier Alejandro (IG @javieralejandroxldn)
Local Production Service: Mr. Romance PLUS (Danny Kang / Bong Hoon, Cho) (IG @mr.romance.plus)
DOP: Patrick Aldinger (IG @pataldingerdp)
Gaffer: Lee Duk Yong
Production Designer: James Hamilton (IG @james_john_Hamilton)
Stylist: Seon Young Sung
Casting Director: Dae Hyun Im
FILM POST PRODUCTION
Editor: John Holloway (EditEgg) (IG @editegg)
VFX / Online Artist: Jim Allen and Barny Wright (No. 8) (IG @no8Ldn)
Colorist: Jonny Tully (Big Buoy) ( IG @jonnytully + @bigbuoy_)
Sound Designer/ Mixer: Tom Joycee (Sound Canvas) (IG @soundcanvas)
Music Composer: Joe Farley and Freddie Webb (Father) (IG @father_Insta)
PHOTOGRAPHY PRODUCTION
Photographer: Lucas Garrido
Assistant Photographer: Alma Debenath Redondo
Digital Tech: Khalil Musa
PRODUCTION COMPANY: Mr.Romance PLUS
Producer: Seon Kwon Hwang
Production Manager: Jae Min Shin
1st AD: Ha Min Kim
Location Manager: Jin Wook Lee
DoP: Sang Hoon Park
Gaffer: Sang Chul Kim
Wardrobe Stylist: Sung Young Seon
H&M Artist: Min Jung Kim
Prop Master: Jae Yeon Lee
Unit Manager: Young Shin Heo