NIKE KOREA You Can’t Stop Us

This campaign featuring Shim Suk-hee, South Korean short track speed medalist, and multiple Korean athletes, is to inspire people to see how sport proves to us that no matter what we are up against, we can always make it back from anything. We wanted to show young athletes in Korea that sport has the power to transform the world they have into the world they want. 

 

Shim Suk-Hee is a Korean speed skating gold medalist. In 2019, she shocked the world as she came forward to accuse her longtime coach of sexual abuse. The public rallied behind Shim as her bravery triggered a wave of #metoo style confessions from other athletes--exposing a rotten core of sports institutions in Korea. Recently Shim has started her comeback into sport and the spotlight again, by vowing to stand up and make sure future athletes are protected and safe. In speed skating, the first skater in the pack creates a windshadow, which allows the skaters behind them to draft and reach peak speed without using as much energy. We used the sport truth and metaphor to represent how Shim is out in front of sport culture in Korea. And that her efforts and boldness are leading the comeback and creating an easier path for the generations following her..

W+K TOKYO

Creative Director: Jordi Luna

Copywriter: Andrew Miller

Art Director: Max Pilwat / Chaeyeong Seo

Head of Production: Kerli Teo

Agency Producer: Jennifer Chien / Yoko Onodera

Brand Team: Shinya Kamata / Kaede Ose / Becky Levy

Comms Planner: Justin Lam

Creative / Strategy support: Max Cameron / Liwon Kim

Strategic Planner: Hasse Lemola

Designer: Donna Kwon

Digital production support: Reiko Kawaguchi / Raissa Kamie

Studio Manager: Kiki Bowman

Executive Creative Director: Scott Dungate

FILM PRODUCTION

PRODUCTION COMPANY: Noir (IG @noir.productions)

Director: Crowns & Owls (IG @crowns&Owls)

Producer: Javier Alejandro (IG @javieralejandroxldn)

Local Production Service: Mr. Romance PLUS (Danny Kang / Bong Hoon, Cho) (IG @mr.romance.plus)

DOP: Patrick Aldinger (IG @pataldingerdp)

Gaffer: Lee Duk Yong

Production Designer: James Hamilton (IG @james_john_Hamilton)

Stylist: Seon Young Sung

Casting Director: Dae Hyun Im

FILM POST PRODUCTION

Editor: John Holloway (EditEgg) (IG @editegg)

VFX / Online Artist: Jim Allen and Barny Wright (No. 8) (IG @no8Ldn)

Colorist: Jonny Tully (Big Buoy) ( IG @jonnytully + @bigbuoy_)

Sound Designer/ Mixer: Tom Joycee (Sound Canvas) (IG @soundcanvas)

Music Composer: Joe Farley and Freddie Webb (Father) (IG @father_Insta)

PHOTOGRAPHY PRODUCTION

Photographer: Lucas Garrido

Assistant Photographer: Alma Debenath Redondo

Digital Tech: Khalil Musa

PRODUCTION COMPANY: Mr.Romance PLUS

Producer: Seon Kwon Hwang

Production Manager: Jae Min Shin

1st AD: Ha Min Kim

Location Manager: Jin Wook Lee

DoP: Sang Hoon Park

Gaffer: Sang Chul Kim

Wardrobe Stylist: Sung Young Seon

H&M Artist: Min Jung Kim

Prop Master: Jae Yeon Lee

Unit Manager: Young Shin Heo