NIKE The Switch (2016)
One moment can change everything. And in “The Switch,” we show global football fans what can happen when Cristiano Ronaldo rises above the most dramatic change in his life. After a nasty collision with an English ball boy, the two wake up fully recovered—except in each other’s body. The film follows the journeys of Ronaldo and Charlie Lee as they have to learn how to become brilliant while dealing with new bodies, new teams, and even a new mom.
Along with the film, the campaign includes several trailers, GIFs, posters, a social campaign led by Nike Football and the athletes themselves, and “Speed Room,” a spot highlighting Ronaldo’s new boot the Mercurial Superfly.
The campaign’s theme, Spark Brilliance, encourages players to be more than just a great individual—inspire your teammates.
W+K PORTLAND
Copywriter: Dylan Lee
Art Director: Pedro Izique
Creative Directors: Chris Groom, Stuart Brown
Lead Account: Shinya Kamata, Luiza Prata Carvalho
Senior Producer: Scott Kaplan, Ross Plummer
Executive Producer: Matt Hunnicutt
Agency Post Producer: Jen Milano
Strategic Planning: Henry Lambert, Zack Kaplan
Media/Comms Planning: Geoff Scoones, Alex Dobson
Business Affairs: Amber Lavender
Project Management: Jordan Schroeder
Studio Design: Matt Blum, Randall Garcia, Jessica Raddatz
Account Directors: Alyssa Ramsey, Karrelle Dixon
Executive Creative Directors: Susan Hoffman, Mark Fitzloff
PRODUCTION
Production Company: Rattling Stick, Los Angeles
Director: Ringan Ledwidge
Executive Producers: Joe Biggins
Line Producer: Sally Humphries
Head of Production: Richard McIntosh
Director of Photography: Matthew Libatique
EDITORIAL
Editorial Company: Work Editorial
Editor: Rich Orrick
Assistant Editor: Ben Corfield
Exec Producer: Marlo Baird
Post Producer: Brandee Probasco
VFX
VFX Company: The Mill
Head of Production: Dan Roberts
Producer: Anastasia Von Rahl
Associate Producer: Karina Slater
Coordinator: Samantha Hernandez
Production Assistant: Sardor Kaziyev
Shoot Supervisor: Phil Crowe, John Shirley
Creative Director: Robert Sethi, Phil Crowe
2D Lead Artist: John Shirley
3D Lead Artist: Chris Bayol
2D Artist: Tim Davies, Robin McGloin. Brad Scott, Daniel Thuresson, Martin Karlson, Greg VanZyl, Brett Lopinsky, Alex Candlish, Gareth Parr, Ed Laag, Scott Johnson, Tim Robbins, Remedy Huynh (Jeannie), Becky Porter, James Allen, Nick Tayler, Elliot Brennan, Don Kim
3D Artist: Blake Sullivan, Matt Bohnert, Annie Zhao, Bridget Warrington, Charles Storniolo, Jason Monroe, Mike Di Nocco, Monique Espinoza, Odel Palmer, Pedro Ignacio Gegundez Vicente, Tamara Garabedian, Cory Cosper, Patrick Warner, Terry Ziegelman, Ziming Liu, Dan Warom
Tracking: Jason Janksy, Michael Lori, Jenna Kind, Martin Rivera, Steven Olson, Samantha Pedregon, Katie Yancey
Art Support: Gary Marschka, Matt Dobrez, Dylan Streiff
Matte Painting: Andy Wheater
Design Support: Patrick Kipper
Design Artist: Greg Park, Justin Sucara, Viraj Ajmeri, Amy Graham, Clare Carrellas Andrew Proctor (Mill + CD) & Manija Emran (Mill + CD)
Editor Assist: Natalie Wozniak
Color company: The Mill LA
Colorist: Adam Scott
Executive Producer: Thatcher Peterson
Color Producer: Diane Valera
Color Coordinator: Jackson Rogers
Assist: Sam Ziaie, Ryan Crane, Benton Africano, Asa Fox
The Mill London Team
Executive Producer: Gemma Humphries
Workshare Producer: Alexandra Paton
Production Assistant: George Reid
Shoot Supervisors: Andrew Wood, Hitesh Patel
Tom Walter: Head of Operations
2D Lead: Grant Connor
3D Lead: Adam Droy
2D Artists: Ben Turner, Dan Williams, Gianluca Di Marco, Courtney Pryce, Adam Fenwick, Alex Snookes, Ahmed El-Azma, Soledad Martin, Rebecca Clay
3D Artists: Edward Hicks, Anthony Northman, Pedro Igancio Gegundez Vicente, Philip Maddock, Hugo Jackson, Jacob Gonzales, Andrew Bartholomew, Will Burdett, Finlay Crowther
MUSIC
Label: Counter Records / Ninja Tune
Creative Director/Partner: David O’Bryan
Arranger: Tom Belton / The Heavy
Song: The Heavy “Turn Up”
LONG FORM MIX
Mix Company: Technicolor
Mixer/Sound Designer: Julian Slater
Re-Recording Mix Tech: Luke Schwarzweller
TRAILER EDITING
Company: AV SQUAD
Editor: Keenan Kelly
Producer: Nick Shakarian
Creative Director: Jordan Hayman